From Clicks to Conversions: How E-commerce in Vietnam is Reshaping Business Success

Vietnam’s e-commerce industry is expanding rapidly, becoming a key sales channel that helps businesses scale and drive revenue growth. With major platforms like Shopee, TikTok Shop, Lazada, and Tiki dominating the market, leveraging e-commerce is no longer just an option but a vital strategy for long-term success.

Vietnam’s E-commerce Market – A Gateway to Growth

According to a report by Statista, Shopee leads the Vietnamese e-commerce market with a 67.9% share, followed by TikTok Shop (23.2%), Lazada (7.6%), and Tiki (1.3%). This indicates that consumer spending is concentrated on major platforms, creating opportunities for businesses to diversify their sales channels and reach wider audiences.

• Rapid business expansion without the high costs of physical retail stores
• Access to a vast customer base with lower marketing expenses than traditional retail
• Technology-driven operations that streamline order management and enhance customer experiences
• Significant revenue growth – ABsoft JSC reports that businesses operating on at least three e-commerce platforms experience up to a 40% increase in annual revenue

Challenges in E-commerce and How to Overcome Them

Complex Multi-Channel Management

Selling across multiple platforms can lead to inconsistencies in product information, pricing, and stock levels, affecting customer trust.

• Solution: Implement multi-channel management software to synchronize product data and optimize operations.

Rising Advertising and Competition Costs

E-commerce giants like Shopee and TikTok Shop are driving up digital advertising costs, making it expensive for businesses to maintain visibility.

• Solution:
  • Utilize own-brand websites alongside marketplace sales to reduce dependency on paid ads
  • Maximize seasonal promotions during major events like Black Friday or Singles’ Day to boost short-term revenue

Building Brand Loyalty in the Digital Space

E-commerce is not just about selling products—it’s about creating a strong brand identity and customer relationships.

• Solution:
  • Leverage social media platforms like Facebook and Instagram to engage with customers
  • Use AI-driven personalization to enhance shopping experiences and improve conversion rates

Leveraging Technology for Sustainable Growth

Automated Order and Inventory Management

Tiki has successfully integrated AI to enhance customer interactions and improve order conversion rates.

Data-Driven Business Strategies

According to McKinsey & Company, businesses that effectively analyze customer behavior can boost revenue by 5-6%.

• Tracking purchase frequency, site visits, and abandoned carts can provide insights for targeted marketing campaigns.

Enhancing User Experience

• Google reports that 53% of customers abandon a website if it takes more than three seconds to load.
• Businesses should invest in fast-loading websites, flexible payment options, and streamlined order processing.

E-commerce: A Competitive Advantage or a Missed Opportunity?

E-commerce is no longer a passing trend—it has become an essential part of modern consumer behavior. Businesses that embrace digital transformation can expand their market reach, optimize operations, and increase profitability. On the other hand, those hesitant to transition risk missing critical growth opportunities as online shopping continues to dominate consumer habits.

With e-commerce booming, Vietnamese businesses must act swiftly, adopt flexible customer engagement strategies, and integrate technology into their operations. It’s not just about selling online—it’s about future-proofing business growth and staying ahead in an increasingly digital world.