Vietnam’s e-commerce sector is rising rapidly, ranking third in Southeast Asia by market size in 2024 and fifth globally in growth rate in 2022. The B2C retail market surged from USD 2.97 billion in 2014 to USD 20.5 billion in 2023, contributing 8% of the nation’s total consumer goods and services revenue. However, this fast growth brings challenges for the existing legal framework.
To address the limitations of Decree 52/2013/ND-CP and Decree 85/2021/ND-CP, the Ministry of Industry and Trade proposes establishing the E-commerce Law. This law aims to enhance legal authority, comprehensively regulate issues from consumer protection to intermediary platform management, and promote innovation and sustainable development.
Learning from nations like Malaysia, China, and Indonesia, Vietnam plans to build its law based on international principles, ensuring a secure and transparent legal environment.
The draft law focuses on five key policies:
1. Standardizing definitions to align with current laws.
2. Clarifying the forms and stakeholders of e-commerce.
3. Strengthening the responsibilities of intermediary service providers.
4. Establishing trusted e-contract authentication services.
5. Promoting sustainable and eco-friendly e-commerce development.
The law is expected to be presented to the National Assembly in October 2025 and approved by May 2026, promising a new driving force for Vietnam’s digital economy.
Conclusion
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