Both the EU and the US are introducing new regulations to tighten control over cross-border e-commerce, particularly targeting platforms such as Shein, Temu, and AliExpress. These changes could significantly impact international sellers, especially those using US platforms to reach customers.
In the EU, a series of customs reforms are being implemented to strengthen import supervision. The new regulation will abolish tax exemptions for orders under €150, meaning that all shipments, regardless of value, will be subject to customs duties and inspections. E-commerce platforms will be legally responsible if products sold are unsafe, counterfeit, or non-compliant with EU regulations. Additionally, the EU mandates that platforms must collect taxes and VAT at the point of transaction rather than requiring buyers to declare taxes themselves, allowing customs authorities to better regulate the market. Another major change is the establishment of the EU Central Customs Authority (EUCA), which will oversee data from 27 member states and analyze risks before shipments even leave the exporting country.
Meanwhile, the US is also taking strict measures to regulate low-cost imports from China, Canada, and Mexico. The US government has ended the "de minimis" tax exemption for shipments valued under $800, eliminating the previous tax advantage for low-cost goods. Additionally, the US is imposing a 10% import tax on Chinese products and a 25% tariff on goods from Canada and Mexico. Small shipments from Shein, Temu, and AliExpress will now face stricter inspections, reducing the influx of low-quality products into the US market.
These changes create both opportunities and challenges for cross-border e-commerce sellers. Some sellers may benefit from reduced competition, while others will face higher operational costs due to increased tariffs and regulatory scrutiny. Additionally, with e-commerce platforms now legally responsible for the goods sold, sellers must ensure compliance with safety and quality standards to avoid legal risks.
Given this situation, cross-border e-commerce sellers must closely monitor policy changes, optimize operational costs, and ensure full compliance with new regulations. This could be a strategic moment for businesses to expand, but it also presents a challenging period requiring quick adaptation to a rapidly evolving market.
Conclusion
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